Welcome to Stories from Data, a view over the new DataStory world that pervades everything with the result of changing our cosmovision and the ways in which we communicate and perform.

About me

I am a physicist who likes people a lot and, therefore, stories, our stories.

I have been fortunate enough to be able to live a historical moment: the one of the union between sciences and humanities.

Why do I think this?

Because today we can continue to tell stories invented to highlight universal values – but listen … what do we mean by invented stories? – and at the same time we can, through the study of data (big data) explain in a novel way the reality that we are all creating.

I trust us, humans. And within this confidence, my spirit is to humbly contribute to making visible, through graphics and stories, the point where we are and the future we are creating, whether it is beautiful or ugly.

Because we can only go where we want if we are able to look at the clear, complete, sincere and whole image of where we are.

Juna Albert


Something more about me

Juna Albert, a first-time physicist, has developed the first part of his professional career in the Information Services area of ​​two major financial institutions in the country, first as a project manager and then as a manager.

She is a Business coach accredited by the European Commission to work with the SME Instrument of the European H2020 program that belongs to the H2020 Strategy.

Following his passion for people and psychology, he studied Gestalt and Coaching with NLP and entered the world of neuroscience.

It is part of the Committee of experts in creativity of the Foundation Creativación, neologism that unites in a single word, Creativity and Innovation.

She is an associate professor at the UOC for the Master of Innovation and Digitalization.

She is a guest professor in the International Master of the UPC Foundation in Customer Experience and Talent Management issues.

She has taught Mathematics in the ADE of ESADE.

She has carried out many in-company training in Management Skills, Change Management, Talent Management, Customer experience and Design thinking, among others.

She feels very close to the theater and its ability to serve as a safe setting to test our potential and fears about the world. As a young woman she was a leading actress in an amateur group that won some awards. As a senior, she has used it as a professor of the Postgraduate Management Skills at Euncet-UPC to work on issues such as Conflict Management and Negotiation.

Researcher on issues of innovation, creativity, and personal and organizational excellence, she is the author of the book ¡Sinchronize your life!, published in 2012 by Ediciones B in Spanish and Catalan in Spain and South America. A book that starts from the discoveries of neuroscientist Antonio Damasio about the error of Descartes and, specifically, about the error of the alleged duality mind-body, reason-emotion, and that gives guidelines to get synchronized these two parts in dispute since Descartes.

She has written innumerable articles on innovation and management published in the magazine Equipos y Talento, the digital newspapers Vía Empresa and Sintetia, and also in La Vanguardia, where, in addition, he appeared in a section of Jordi Goula talking about Decision making in the XXI century.

She has had his own radio section (Catalunya Ràdio, El Suplement d’Estiu, 2011) on Neuroscience applied to decision making. He lectures on different topics around Cultural Transformation in Organizations, Talent Management, Innovation and Customer Experience. Some clients are the Rafael Landívar University of Guatemala, Caixa Renting or the Catalunya 

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Numbers and letters. Letters and numbers. So different and so equal.

Because after all they are signs. Signs that are intertwined to create meanings. To create stories.

Our particular stories may only contain the numbers to mark the moment in which they happened.

Our collective history, on the other hand, can only be explained from the study of the numbers, the amounts: a country’s GDP, per capita income, unemployment, the average age of the population,. ..

But … how can we understand ourselves if we are some sort of illiterates in regards to knowing how to handle the numbers and the probabilities?

Between the profession we do fun about the ways in we fill the gaps of our anumerical culture with whisfullthinking and superstitions: “A man who traveled a lot was worried about the possibility that there was a bomb on his plane. He calculated its probability and, although it was low, it was not low enough to leave it quiet. Since then, it always carries a bomb with him in his suitcase. Because he says that the probability that there are two bombs at the same time on an airplane is infinitesimal. “

Well, we usually live self-deceiving ourselves. It has to do with our laziness to do the calculations or, simply because we do not know how to do them. Could we at least recognize that we do not know?

When we want to translate numbers and/or probabilities into our environment, we make a lot of mistakes and bad assumptions. It becomes palpable that we do not have enough numerical culture.

Because even if mathematics is between us from almost the beginning of time, the bulk of society is refractory to them. Not because our brain can not understand them. Only because we have not been taught in the mathematical look. In general terms, school doesn’t provide us with the numerical and probabilistic reading of the reality that surrounds us: physical, social, economic, …

We live in the time of data. The statistics have gone further so that the Data scientist can use this Big data: Random forest, Boosting, K-means clustering, …

But all his work will remain unaccessible to us as long as we don’t achieve that every person in the company and anyone in the street is able to interpret the data in the same way as they can interpret the words in a text.

We need “Data literacy” to become data literate people just as we once became literate people. And that can only be done if we have a numerical culture.

I start this web section as a means of contributing to increase our data literacy by increasing our numerical culture, our empathic capacity, our ability to observe and our historical, anthropological and social background.

Shall we start?

Blog Feed


Secció “Autojustificacions i Autoenganys” al Suplement d’Estiu de Catalunya Ràdio

Extracto de la conferencia para Caixa Renting dada el 25-9-2012. Juna Albert, nos cuenta cómo conseguir sincronizarnos y disfrutar así de la mentalidad superadora que nos permite sentir, retarnos creativamente, resolver situaciones y problemas, y hacerlo del mejor modo posible, desde la fuerza individual pero construyendo con y para un contexto común. “Personas sincronizadas” es adaptable a los distintos ámbitos, empresarial, familiar, organizacional y educativo.


La plataforma de innovación en Barcelona es el lugar elegido para la presentación del WWi, un centro de investigación de nuevas tendencias laborales que pretende ser referente en el análisis e implantación de nuevos modelos empresariales. En el acto estarán presentes expertos como Jaume Gurt (Infojobs), David Tomás (Cyberclick), Daniel Furlan (PIMEC 2020 Think Tank) y Juna Albert (Inno+).


In his book “The error of Descartes: Emotion, Reason and Human Brain”, the portuguese neuroscientist Antonio Damasio demonstrates that there is no rational thought without an emotional basis, exposing, thus, the error of the cartesian dualism between mind and body and between reason and emotion that has led us to a reductionist and deeply analytical world view that lowers our creative possibilities, our global health levels and our feeling of happiness.
As it is said in the prologue of ¡Sincroniza tu Vida! By Alfons Cornella, the history of the best of humanity is linked to the mind-body and reason-emotion connection that in our brain is represented by the connection of its hemispheres, right and left.
If we want to contribute to create the best history of humanity, if we want, therefore, to feel good about ourselves and make the best decisions for our personal, professional and planetary life, we have to train ourselves to achieve the synchronization of our two brain hemispheres.
¡Sincroniza tu Vida! is structured in three parts: it begins with the recognition of the problem (the left hemisphere dominates over the right), it continues to reflect on why we ignore the attention calls of our right hemisphere, and ends up providing us guidelines to hear it, listen to it and synchronize it with the left.

Next activities

Date: 26-9

What: Webinar on Talent Experience Management


• The future of work

• The new role of the HR department in its contribution to the generation of business value

• The introduction of Analytics in HR departments (HR Analytics)

• Trends in Talent Experience Management (TXM)

We will dedicate a close look to some trends:

o Employee Value Proposition (EVP)

o Data driven recruitment, Gamification recruitment and recruiting Marketing

o Employee welfare

o Main metrics used in Talent Experience Management (eNPS and others)

When the date comes, more information will be provided


Here you are some visualizations on statistics data.

Feel free to ask the ones you would like to have.

Desenvolupat en Flourish per Juna Albert